About

Not Sew New is a Melbourne/Naarm based clothing and accessories label founded in January 2023. We prioritise pre-existing materials in all aspects of the design process. 

 

Our pieces are created with the intention of bringing you closer to yourself.

 

Ava Lauren - Founder & Brand Owner 

Not Sew New materialised from Ava's unwavering desire to transform the way people engage with fashion. She urges her community to reconnect with themselves through reclaiming clothing as a tool for self-expression. Ava confronts the pitfalls of trend culture by exposing the nonconsensual programming imposed upon us. Her connection to clothing has driven her to become a conduit for meaningful change by identifying the harmful impact of melting into the collective consciousness.