About

Not Sew New reimagines fashion's future, urging self-expression through attire. Owner Ava Lauren confronts the pitfalls of trend culture and fast fashion, recognising their ecological and societal harm. Fashion, to Not Sew New, is more than apparel; it's your armour in the world, a conduit for meaningful change. Ava's journey as a queer individual informs her pursuit of personal style, celebrating the strides of past generations. The project advocates for resourcefulness, favouring existing materials over perpetuating consumerism.